Alex Hormozi

Being in a plateaued business is really painful and it sucks.

Being in a decaying business is really painful and it sucks.

entrepreneurship is hard.

Being an employee is hard.

Being broke is hard.

Being rich is hard.

Married people want to be single.

Single people want to be married.

I'm not saying all the time, but I'm saying there is suffering in every path of life.

The core issue, especially with entrepreneurs, especially new coming entrepreneurs, is that they look at their existing state and think, I am suffering and therefore there's something wrong with this.

I need to change this because if I change this, I will no longer suffer.

But change will also cause suffering.

It's the fact that you claim there's a problem with suffering that's creating even more suffering and sacrificing the thing that you said you would suffer for because you're not going to achieve it because you never walked down the path.

And so one of my favorite sayings around this

It's of myself, it's my own saying, so it's a bit self-aggrandizing.

But success and failure are on the same path.

Failure is just an earlier exit.

To that younger entrepreneur I was talking to, no matter what path you choose, it will be hard.

And so pick one that pays better, if that's what you think is worth it.

Suffering is a fixed cost.