Alex Hormozi

The idea is that like these ladies, I'm assuming they're ladies, 45 plus, want to, they want to buy it, right?

They have a reason, but they need an excuse.

The excuse to legitimize the purchase, they can go to their husband or their spouse, whatever, is they say, hey, but I got this thing, which I'm going to use to generate money or like they get something, not just like a login.

So a consumer's willingness to purchase goes up dramatically if it's physical.

And so I think you'd actually be able to push a thousand dollar price point if you included the physical thing.

So step one, step two, because I don't want to overwhelm.

Step one, add the annual, make that the only offer available.

I want to be clear, the only offer available is the annual with the bonuses.

You cart close.

After the cart closes, then you do a mop-up campaign.

That's the $27 a month thing, but it doesn't have these two key bonuses.

Yes.

So basically you do two car closes, car close one, and then you do car close two.

Okay?

Yeah.

And you can, like, let's say there's three bonuses, you remove two, you keep one at the 27, so that allows you to car close the second one, and then you have your normal everyday activities that don't include those three bonuses.

Cool.

I would just say like, um, I would say like we have options for monthly, but you're not going to get these bonuses that I just spent all this time talking about.

And they're going to be like, I like that.

Yeah.