Alex Hormozi

The suffering on all paths is a fixed cost.

And so the secret to getting what you want is doing lots of things that you don't want.

And so no matter what you do, it will suck.

And so pick the things that pay better.

The goal is to reframe reality so that bad things are good, not to try and only experience good things.

I'm going to say that again.

The goal is to reframe your living experience so that bad things are good, not to try and only experience good things.

It would be like looking outside and saying every day that it rains, I will be upset.

rather than there are benefits to rain and there are benefits to sunshine.

You have to change your frame, not your condition, your perceptions, not reality.

Let me give you a hypothetical.

What if I told you you had two options and both rides cost 10 bucks?

One ride is one that you want and the other one is one that you hate.

Which one would you pick?

They both cost 10 bucks.

The thing you hate and the thing you love.

You'd pick the thing that you love.

Now, let me give you another option.

The thing that you love unbelievably, like huge love.

It's so unbelievable that you're not even sure you want to try to ride the ride because you're not even sure if it's going to finish the way you want, but it still costs 10 bucks.