Alex Hormozi

And we had a portfolio of companies that did north of $250 million in agri-revenue last year.

In this video, I want to show you just how far anyone can come and not to judge your first chapter by someone else's 25th or 1000th chapter.

Here's one promise I can make to you.

You will be cringe.

And so let's define these terms real quick.

Shame is breaking someone else's rules.

Guilt is breaking your own rules.

Cringe is supposed secondhand embarrassment.

Someone saying, oh, that's cringe, saying I'm embarrassed for them.

But in reality, it's a defensive status play, which means you should interpret it as if someone says, oh, that's cringe, they said that to you, it means I'm beginning to change my status relative to other people or relative to them, and therefore I'm on the right path.

And so we have to ask the question like,

Whose rules are we breaking?

Did we agree to their rules?

If we set the rules, what outcome did those rules optimize for?

A rule is an if-then statement.

Is that true?

How do we know that?

And why does that matter?

People seeing you try hard will say, why are you taking this so seriously?

Why do you even care?