Alex Hormozi

But the truth is, they've never cared about anything in their lives.

When's the last time they took anything seriously?

Of course, never, and it shows.

And so I had a guy once come up to me and tell me that,

He saw how hard I was trying with content.

And then he said he'd almost outsourced all of it down to two hours a week.

And he was like, yeah, like bragging about it.

And I said, yeah, it shows.

And he just like looked at me and I was like, yeah, it shows, right?

He was trying to be cool about the fact that he didn't try hard, but all it looked like was that he was losing.

But back to point, is it cringe to care?

Yes, of course it's cringe.

You can make anything cringe by just caring about it.

And the only people who think caring isn't cool are people in high school or people who got older but never grew up.

So be real about this for a second.

Just changing how I talk about something can make it sound cringe.

So in the fitness world where I came from, right, bodybuilding, you could be obsessed over muscles oiling up and posing in tiny trunks on a stage for strangers.

Maybe competitive chess.

Staring at a board for hours in dead silence, obsessing over wooden pieces like your life depends on it.

Making YouTube videos.