Chapter 1: Why is caring perceived as cringe in today's society?
This is the first piece of content I ever made. This is the first ad I ever made. Fast forward to today, we make 450 pieces per week.
Chapter 2: How important is documenting the struggle in personal growth?
I broke the Guinness World Record for the fastest selling nonfiction of all time with $106 million in sales in a weekend. And we had a portfolio of companies that did north of $250 million in agri-revenue last year. In this video, I want to show you just how far anyone can come and not to judge your first chapter by someone else's 25th or 1000th chapter.
Chapter 3: What lessons can we learn from Alex's early cringe content?
Here's one promise I can make to you. You will be cringe. And so let's define these terms real quick. Shame is breaking someone else's rules.
Chapter 4: How does embracing imperfection lead to improvement?
Guilt is breaking your own rules. Cringe is supposed secondhand embarrassment. Someone saying, oh, that's cringe, saying I'm embarrassed for them.
But in reality, it's a defensive status play, which means you should interpret it as if someone says, oh, that's cringe, they said that to you, it means I'm beginning to change my status relative to other people or relative to them, and therefore I'm on the right path.
Chapter 5: What does it mean to break societal rules and why does it matter?
And so we have to ask the question like, Whose rules are we breaking? Did we agree to their rules? If we set the rules, what outcome did those rules optimize for? A rule is an if-then statement. Is that true?
Chapter 6: How can we shift our perspective on 'cringe' to foster growth?
How do we know that? And why does that matter? People seeing you try hard will say, why are you taking this so seriously? Why do you even care? But the truth is, they've never cared about anything in their lives. When's the last time they took anything seriously? Of course, never, and it shows.
Chapter 7: What advice does Alex give about documenting your journey?
And so I had a guy once come up to me and tell me that, He saw how hard I was trying with content. And then he said he'd almost outsourced all of it down to two hours a week. And he was like, yeah, like bragging about it. And I said, yeah, it shows. And he just like looked at me and I was like, yeah, it shows, right?
He was trying to be cool about the fact that he didn't try hard, but all it looked like was that he was losing. But back to point, is it cringe to care? Yes, of course it's cringe. You can make anything cringe by just caring about it. And the only people who think caring isn't cool are people in high school or people who got older but never grew up. So be real about this for a second.
Chapter 8: How can embracing cringe lead to massive success?
Just changing how I talk about something can make it sound cringe. So in the fitness world where I came from, right, bodybuilding, you could be obsessed over muscles oiling up and posing in tiny trunks on a stage for strangers. Maybe competitive chess. Staring at a board for hours in dead silence, obsessing over wooden pieces like your life depends on it. Making YouTube videos. Cringe.
Setting up lights. Are you gonna set up your little lights and talk to your little camera like an idiot? No one's listening. Editing for hours just for a couple views and comments. Writing a book, that's cringe. Locking yourself away for months or years. Pouring your soul into words that most people will never read. You're not just gonna sit away and type at your keyboard.
Right, anyone can make anything cringe, right? Because anyone who cares about anything is cringe. But the worst, and I think Don Mazzetti said this and I love this, the cringiest thing of all is to be scared about looking cringe. So why are you hating on someone else who actually has a passion or an interest or actually tries? Like do we really want a world where people care less?
Because when you make that claim, like who do you really hate? Who does the person who says that's cringe really hate? Do you hate them for committing to something or yourself for lacking the guts to commit to anything? I wanna show this in the realest form I possibly could. I went through the archives. I scrolled all the way back and I'm a weirdo about like, I try to keep everything.
So I have like my lifelong texts and videos and pictures and I'm very grateful for that. So I'll give you a tiny piece of advice to anybody who's on the journey right now. Document more. I would say I don't have many regrets in life, but one of them is that I didn't document the struggle. I didn't document the journey because I was ashamed of it. I didn't want anyone to know.
It's kind of like the people who, when they're overweight, they don't want to take pictures of themselves because they're ashamed. But it's like, one, you got to face reality. And two, if you believe that you're going to win, this will be part of the story you tell. And so Kanye was documenting in the very early days because he believed so hardcore that he was going to win. Right.
And I'm grateful because I knew the first the moment that I actually started documenting purposefully was the day that I had a thousand dollars in my left in my bank account after I lost everything. I was like, I will never let this happen again. And this will be the beginning of my comeback story. Hey, guys, real quick.
Many of you guys are getting started in business and don't know, but other entrepreneurs have already tried to help. And so three point six million copies were donated by other entrepreneurs in my book launch. And I'm donating these books as well.
And so if you're starting in business and you would like the ultimate business backpack, all three books, this one shows you how to figure out what to sell. This shows you how to get people to find out about it. And this one shows you how to make money from it. And when you have all three, you can actually get started. All right.
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