Alex Hormozi

And what's the price on that?

Okay.

Have you sold many of these?

Yeah.

Hmm.

Well, I'm not actually sure if a ladder is the approach I would use with the business you have.

Okay, because when you talk to me through all all three of those the first one made a lot of sense and the other two I was like kind of squinting a little bit Okay Because fundamentally let's say you did tier one and then I said, hey, can you do my yachts too?

You'd probably be like yeah sure right and it would just be like at tier one and so for fractal pricing to really work It needs to be like five times the price and so like going up by like 20% It's like it's too.

It's too undifferentiated Does that make sense?

Yeah, and also for me the 10-year 15-year commitment sounds very heavy Okay, like I think the richest people in the world want flexibility We want options and we want speed and we want to make sure that it's very easy And then when I pay you I don't have to redo it because then I would hate right right so and the goal is to

So here's what I think you should do.

I actually think your annual retainer should be de minimis.

It should be like a rounding error in this project.

And the reason for that is, okay, I'll explain why.

So we do this in home services a lot.

And the way that it works is like, if I sell you a $100,000 thing, right?

I would say, hey, you know, we do a maintenance plan for $500 a year.

And again, it's a tiny percentage of the thing.

And it's because you don't care about the money.

And it should be positioned as insurance.