Alex Hormozi

You know what I mean?

It means it's whatever.

They're just going to do the math.

You could have that be internal and just price the job and send it to them.

I think if you set that up front, again, I don't think the $80 really does much, but if you set that expectation up front that we only deal with ultra high net worth and family offices and it's $20 million plus estates minimum, they're already gonna guess that you're more than a hundred grand, right?

So I would not do this ladder.

I would have maybe, I don't even really care about the ladder in general.

You're going to price your job because you're so bespoke anyways.

You're bespoke.

And so I think the key point is like, sell whatever you can get away with.

A lot of people, like if you're a soul at the table, as long as you give them exactly what they want, they'll love you.

Add in the continuity so that you can keep getting business from them and it'll stack year over year.

$100 is a nice simple number, right?

Very easy to do the math.

Rock and roll.

Appreciate you.

You bet.

All right.

Let's go.

Let's rock and load, baby.