Alex Hormozi

And what I mean by that is like, I don't know what $80 a foot is.

The likelihood is most, especially new customers, this will be, they're either gonna only buy from you because of your referral, right?

Or they're pricing out three different people.

And at the end of the day, if you come up more buttoned up, more professional, better finishes, better looking aesthetic, you'll win the business.

Right.

Because they're coming to you not because they're trying to save money.

They're coming to you because they want the best shit.

If you said $100 a foot or $80 a foot, I have no clue.

They're just going to do the math and just figure out how much it costs.

You know what I mean?

It means it's whatever.

They're just going to do the math.

You could have that be internal and just price the job and send it to them.

I think if you set that up front, again, I don't think the $80 really does much, but if you set that expectation up front that we only deal with ultra high net worth and family offices and it's $20 million plus estates minimum, they're already gonna guess that you're more than a hundred grand, right?

So I would not do this ladder.

I would have maybe, I don't even really care about the ladder in general.

You're going to price your job because you're so bespoke anyways.

You're bespoke.

And so I think the key point is like, sell whatever you can get away with.

A lot of people, like if you're a soul at the table, as long as you give them exactly what they want, they'll love you.