Alex Hormozi

And so wherever you're at in this journey right now, it's not like, oh my God, why can't I do this?

It's like, you still have to move through the steps.

Now, how fast you do that depends on how quickly you change your behavior.

And so hopefully this video at least nudges you in that direction, start changing what you do.

So the fourth example of kind of building capacity

before you know what to do is to build an audience without a product, right?

So what does that mean?

So you don't need a product to start, you need attention because attention gives you leverage.

And so if you have a group of people who know, like, and trust you, even when you don't have a product, you're basically building potential energy, right?

If you were the number one most followed person on the planet,

The day you start, whatever you start, it's going to be a smashing, probably $100 million success.

Literally, if you were the most known person on the planet, and you charged any amount of money for anything, you could then make, basically, you'd pretty much be set for life, all right?

And so, from the building of a quote audience is you just talk about the things that you're doing.

Because right now, you're like, well, I don't have any proof.

Of course you don't have proof.

You haven't done anything yet.

But what you can do is do work and document the work you do.

And so what you want to do is like either you have epic proof or epic effort.

In the fitness world, there's people who are like, okay, I'm six months out from my first fitness competition.

It doesn't matter where you start.