Alex Jacques
π€ SpeakerAppearances Over Time
Podcast Appearances
But you had Formula One teams being sold very, very recently around the end of 2020, early 2021, being sold for $120 million.
And I think that's why they wanted to be there.
And it's the best place for...
Obviously, by most metrics at the moment, when it comes to motor racing, to have your brand.
And I think the idea of General Motors joining Formula One even five years ago would have been laughable.
So the idea that they badly want in now shows you, again, it's just another metric of where brands want to be and the health of Formula One at the moment.
How much do drivers make for getting behind the wheel?
Well, again, to go back to the rather morbid point, this is serious entertainment, but it's also a serious risk.
You can get hurt doing this.
And Formula One, thankfully, has not had a fatality for a while now.
And safety is improved all the time.
But as a result, if you're going to go out there, the top drivers are going to command a serious amount of money.
The exact details are never known, but Max Verstappen gets talked about around the $75 million a year mark.
And if you look at what he's done for Red Bull, you could say
I felt very lucky that we were invited to the drivers seeing the film for the first time.
They invited a select group of people to a theatre and the drivers were in there.
They hadn't seen it.
It was very strange.