Alex Lintner

Do we have competitive advantage versus everybody who competes with us?

And the product needs to be the best.

Certainly, we try to always be the first, so the most innovative, first, best product.

And in some cases, only product that can do what our products do.

And that's how we make money.

That's how we grow those businesses.

It's a typical market-going role.

The other part of my title, technology, that stands for our technology infrastructure.

And that's a little bit what we have talked about so far.

So that's empowering all the business units with all the services that they need.

And we do have platform builds.

The way...

The way I think about it is we want to apply data, analytics, and AI into the hands of all of the business units that build their products.

So the question is, what can I build centrally that enables them to do that faster so that we can stay innovative, they can stay innovative?

And so you have shared data foundations and shared backend services.

You have modular services that people can use.

And then you have AI models that can also be reused if they access the same type of information.

Typically, that's appropriate when it's depersonalized information, not personalized information.

And that saves us then from building, if you put the three together, so the shared data foundation, backend services, modular services, and the AI models, you then don't have to build one-off apps anymore.

But you can reuse a lot and focus on the feature functionality that's specific to that industry, to that vertical, or to that country.