Alex Lintner

The last time we had a breach occurred, went two weeks into my tenure at Experian, so 10 years ago.

We are now, we are in a business where we actually protect the identity of people whose identity was stolen because we have access to the dark web.

We know how to clean it up.

So, when Equifax had their breach, they paid us to protect the consumers whose information was stolen.

So, I'm not saying we're perfect at it, but we're pretty darn good at it.

So good that even our competitors give us that business.

It's job number one, Nilay.

There is no two ways about it.

That is the biggest risk.

In this sector, that is the biggest risk for anybody who has a business similar to us.

It's the biggest risk for us.

And therefore, it's the first dollar we're going to spend.

This is the enabling cost of all the other investments we're going to make.

So I'm going to buy all the tooling.

I'm going to hire all the people that...

We need to keep us safe.

And we're going to deploy the technologies that do that the best.

And we're going to try to stay ahead of the bad actors who do deploy AI, who do now, as you said, actors use bots to get in.

We bought a company called NeuraID, which detects bots in a much better way than anything else that we have seen.

And banks are eating it up.