Alex Lintner

There's an economic incentive, by the way, to do that well, because it's a service we provide.

So not at Experian.

I don't know who you're referring to, but not at Experian.

And I will tell you this.

So the good thing about the business model that we have, it's a scale model.

We talked about scale a lot and you sort of talked about the risk of scale.

But the benefit of scale is as you scale, there are some costs that are fixed that are then distributed over a greater amount of business.

And therefore, you actually have natural scale benefits, meaning your fixed costs are higher.

a larger part of your total cost, the variable costs, or a lower part of your variable costs.

So when it comes to security, what does that mean?

That means if today we have 200 million consumers that give us their information, and tomorrow we have 300 million,

There is not a 50%, 300 million, 50% bigger than 200 million.

There's not a 50% increase of security costs, even if I buy the leading edge technology.

And therefore, our scale, I think, actually allows us to buy all the best tools, hire all the best brains in the industry to defend against bad actors.

And unfortunately, you know, I don't want to make any political statements, but that is, unfortunately, I would say you're correct with that.

We try to have our own compass of what's right and what's wrong, and we try to empower consumers.

So opting out needs to be easy.

Opting back in needs to be easy.

You know, we have several ways of doing that.

I was going to call it stages or more severe or create freeze, and then it's