Alex Millington

speaker
76 appearances 1 recordings 1 series first heard Jul 2026 last heard 29 Jul

Alex Millington’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months
1 · Jul OctJan 26AprJulnow

Recordings per month over the last 12 months — 1 in all, peaking in Jul 2026 with 1.

Appearances

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You can build, you can rebuild.
But what we've also done with SmartPlay is allow you to kind of explore and discover a whole bunch of stuff once the build's complete, right?
So once you've built your set, then we know kids love to kind of tell stories.
We know they love to kind of build worlds and compete and do all sorts of stuff with their toys.
kind of normal Lego.
And what we tried to do with SmartPlay and what SmartPlay does is just really extends that play and give kids even more reasons to come back and keep playing with it, right?
Like you talked about the X-Wing, I think what's so fun with that is you can jump in, you can add your brick, you can do all sorts of stuff that you can do with just the build as it is, but then equally you can, once you pick it up and the brick sort of makes the sound as you move and react with it, it just really brings kids in.
And we know it really helps any player, really.
I mean, I'm not a kid anymore, but it still makes me want to pick it up and play with it.
A hundred percent.
I mean, like I say, so the brick, um, sort of makes sounds.
It doesn't play sounds.
It makes them, which means that ultimately that one brick can do anything right in the future.
It can make any sort of, um, kind of thing when you add it together with, with smart tags.
And that means that, like you say, there's, there's, uh,
a huge amount of interactions that you can discover in any one set.
But it also means that we see, and we've seen post sort of January also about kind of the year, right?
We've seen a whole bunch of ways in which people are taking some of this stuff and putting it into other places and discovering new ways to play with stuff.
And as we continue with SmartPlay, we're kind of launching something new.
And there's, you can download new stuff onto that brick, which means that not only, like you say, will they kind of be able to build the set to discover stuff to start with, but there's new stuff in the future too.
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