Alex Moore

I really liked it.

But as I started to have more and more responsibility, I started to spend less and less time in front of my oscilloscope and more and more time in front of my email, trying to coordinate with people, making sure they got back to me.

And there was really nothing good to do with an email that was like, you know...

You know, somebody's like, oh, I'll get that to you on Thursday.

Well, you need to make sure they do.

And there was nowhere to put that, you know, like you could flag it, but then you'd end up with 60 flag things.

You could move it to a folder.

And so it was just like, somebody's got to have a better way to do this and couldn't find one.

So I decided, you know what, still young enough to do this and decided to go out and build one.

Yeah, so Boomerang is a freemium service.

So if you use it lightly, you can keep using it for free.

We're very happy to have you do that.

If you start to use it more and more heavily, you start to run into some gently worded nag screens to some like, hey, you really ought to be paying us.

You really, really, really ought to be paying us, and then eventually we start to charge, either five bucks a month or 15 bucks a month, depending on which set of features you want.

Yeah, no sales team.

Yeah, well, we've got a bunch of different things that we do.

One of them is just word of mouth.

I mean, the nice thing about being freemium and I think companies like Dropbox that didn't have sales teams for a really long time have done the same thing.

Your product is sort of your marketing because you've got a lot of free users.

They tell each other about it and you get a lot of organic growth that way.