Alex Moore

Right.

Yeah, so one of the things that helps us, I think, is that send later is the thing that's the easiest to grasp.

You know, you're working at 2 a.m.

and you're like, God, I really don't want to send this to my boss right now.

And then you go, you type into Google send later and you find us and you get started.

As you kind of, and since we're in your email, you kind of see it all the time, if that makes sense.

So you send later a couple of times and all of a sudden you notice that little checkbox that's under the send button that says, hey, remind me if nobody responds to this email in two days.

And that sort of becomes, I think that's probably the feature that people love the most.

It's definitely the one I use the most.

And you finally, you're sitting there sending an email and you're like, gosh, I hope this person responds.

And then you see the checkbox and it's just like the lights go on, you know?

You're talking about with the read receipt, right?

No, no, the response tracking.

The notify me if I don't hear it.

Yeah, so Boomerang's been downloaded about three and a half million times over the last five years.

Yeah, a free download.

Yeah, so for us, it turns out that we make about a dollar in recurring revenue for every download we get.

Annual recurring revenue.

Well, it's not the one that we really look at because it's so far apart from each other.

It just so happens that the numbers happen to line up really nicely when I'm putting together the updates every month.