Alex Pall

generic no one reads them whatever coming from a label not even like attached to a personal email versus alex being the guy who made the song sending you the song it's a song that you're already posting about so it's relevant it's a dance remix which is the most trendy new sound at the time so he gave people a lot of reason to and then he wrote this really fucking funny email that everyone related to and within three emails they felt like they had a personal connection with us which they did

And I think within the first year of our career, we went from zero to 30 number ones on Hype Machine.

That took us out of DJing at Pink Elephant and all the great times, 2012 club scene in New York, but we're doing colleges here and there.

And that kind of was our first step.

And eventually that process of building a distribution channel with all of these blogs transferred into, then we started putting out original music and we had to do it with radio.

You do a show in

San Francisco, okay, we got to drive to San Jose that morning.

And any DJ that wants to talk to you from every station, you'd go and form a relationship with them.

And then you go to Oakland and you do that there.

And then you go to San Francisco and do San Francisco at night.

And then you go do your shows.

And the next day you fly to Chicago and you do the same type of thing.

And you get a couple extra spins for those things.

And you got everyone kind of like rooting for you.

I think that's the kind of grit that we want to see with our founders is like, do you have the tenacity to like...

How bad do you want this?

Sometimes like this stuff, people think you just put a hit song out and it becomes a hit.

But I think all the things we talked to you about today are all those little pieces that you don't see people doing.

Or once it's successful and you try to like trace back to how it started, you're like, oh, well, they just put it out and the whole thing worked.

And it's like, no.