Alex Pall

There was tons of dance remixes.

Remixes in general were like a new concept.

So we'd go on High Machine, and we would look at the top 50 tracks.

And they were all tracks that we loved.

They didn't have a presence in dance music.

A lot of the DJs we just mentioned were remixing.

Rihanna, Lady Gaga, whatever was on the pop radio at that time.

And we were like, well, we love indie music and we grew up on indie music and hardcore music and all this stuff that doesn't really have a presence in the dance world.

These songs are already trending.

Alex would go into basically find contact information for every artist that was on this chart and send them a hilarious personalized email.

we would get a response.

And in the beginning, we were just taking what we could get.

No one really would respond to us.

He'd give me the stems.

I would do this remix.

And then he would go into the back end of Hype Machine.

He would find every writer that wrote for every blog that Hype Machine scraped music from.

And he would send them a hilarious personalized email.

And what we realized is all of these kids were just college kids that wanted to be closer to music.

And here, they're getting these blanket press releases that are just...