Alex Pall

I think presenting stuff as art is always super important.

One of my favorite bands is this band called Turnstile.

They're a hardcore band from Baltimore.

It just reminds me of so much stuff that I grew up on, but feels fresh and repackaged.

And the videos are amazing, and the rollout, and there's so much intentionality behind it.

I'm realizing a lot of the projects that I'm really gravitating to are encapsulating all of that stuff.

I don't know that we've ever intentionally gone after that.

We've just kind of been like, we're making tunes.

We're going to do all the shows we can.

And that inherently became us.

First of all, you have to want to do that.

We loved to throw parties and we love to choose the music and we love to curate the vibe.

That was why we became DJs pretty down the middle.

That was always really inherently us.

I mean, we love making music.

We love music.

starting businesses.

We love helping other businesses.

The first thing that we kind of went after was capitalizing on this desire to create a fun ass time for people.

And I think that is what we've continued to do at all levels.