Alex Raymond

Yeah, great.

Fantastic.

Thanks for having me.

Great, so Kapt is a software as a service, so a SaaS company, specifically to help account management teams get more visibility into their existing accounts, understand how to expand and grow

that revenue stream.

So it's for key account managers, a very specific subset, typically of a sales team.

So our customers usually have fairly concentrated revenue base.

So what I mean by that is they could have, you know, they have that classic Pareto principle where 20% of their customers generate 80% or more of their revenue.

And so what they're looking to do is really maximize the value that they get and the value that they give to that small number of customers that makes up the most of their revenue and profits.

So captive can range.

So typically, our customers are paying today anywhere from about 25,000 to about $100,000 a year.

So it's not a $5 a month web app, this is meant to be something really specific for

large, high-value customers.

One of the things that I joke about all the time, Nathan, is I say that Capda is for your million-dollar accounts.

So you've got accounts that are big and complex and multi-stakeholder.

Those are worth tons of money to your company, and therefore you need to really focus on them.

And just for example, some of our customers have single accounts that are currently being managed in our system upwards of $50 million a year.

So big, serious, you know, high stakes business.

So this product was launched about two and a half years ago.

So that's the beginning of 2016.