Alex Raymond

And the history of Capday is we actually did not start building a key account management platform.

We started building, this is quite classic startup store.

We started building an employee engagement platform.

So for performance reviews and like, what's your work this quarter and this year and what are your goals and this kind of thing.

And what we noticed was that people were taking their customer facing work and putting that in our platform.

So they would say, well, my goal is I have to do this for this customer and I do this for that customer.

And we started noticing all this activity inside of CAPTA, which was meant to be an internal employee focused tool.

And we called up our customers, the ones that we saw doing this.

And we said, hey, what are you guys doing?

Why aren't you doing this in your CRM?

because everybody has a CRM, and they all universally told us, you can't do this in your CRM.

I said, what do you mean?

You can't manage a customer relationship?

And they'd say, well, we use the CRM for pipeline or for contact management, but we don't have a strategic, holistic view of our customer and what we're doing for them.

And so at that point, I said, well, there's obviously an opportunity here.

My head also kind of exploded because I thought, how is a CRM not delivering this kind of core functionality

And that's what allowed us to go and build this product.

So the product itself, I would love to say that I'm one of these entrepreneurs with a great vision and a spark of inspiration.

It turns out it was the customers who told us what they wanted.

So we've got about 30 customers who are using CAPTA today.