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Alex Raymond

๐Ÿ‘ค Speaker
193 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
1427 Tool Helps You Drive Expansion Revenue, Passes 30 Customers $700k in ARR

That accounts for something like a billion dollars or more in terms of total revenue that's being tracked inside the application today.

SaaS Interviews with CEOs, Startups, Founders
1427 Tool Helps You Drive Expansion Revenue, Passes 30 Customers $700k in ARR

Yeah, it's a number that we track.

SaaS Interviews with CEOs, Startups, Founders
1427 Tool Helps You Drive Expansion Revenue, Passes 30 Customers $700k in ARR

So how valuable are our customers' customers?

SaaS Interviews with CEOs, Startups, Founders
1427 Tool Helps You Drive Expansion Revenue, Passes 30 Customers $700k in ARR

So right now it's well over a billion dollars.

SaaS Interviews with CEOs, Startups, Founders
1427 Tool Helps You Drive Expansion Revenue, Passes 30 Customers $700k in ARR

Exactly.

SaaS Interviews with CEOs, Startups, Founders
1427 Tool Helps You Drive Expansion Revenue, Passes 30 Customers $700k in ARR

So that's one of the things that we track as well.

SaaS Interviews with CEOs, Startups, Founders
1427 Tool Helps You Drive Expansion Revenue, Passes 30 Customers $700k in ARR

Well, you know, we've got their contracts.

SaaS Interviews with CEOs, Startups, Founders
1427 Tool Helps You Drive Expansion Revenue, Passes 30 Customers $700k in ARR

We've got their opportunities.

SaaS Interviews with CEOs, Startups, Founders
1427 Tool Helps You Drive Expansion Revenue, Passes 30 Customers $700k in ARR

We can see where stuff is happening or not happening.

SaaS Interviews with CEOs, Startups, Founders
1427 Tool Helps You Drive Expansion Revenue, Passes 30 Customers $700k in ARR

But, you know, there's so many tools out there that do the lagging indicators, right?

SaaS Interviews with CEOs, Startups, Founders
1427 Tool Helps You Drive Expansion Revenue, Passes 30 Customers $700k in ARR

The KPIs and the metrics and so on.

SaaS Interviews with CEOs, Startups, Founders
1427 Tool Helps You Drive Expansion Revenue, Passes 30 Customers $700k in ARR

And what we focused on instead is what are the leading indicators?

SaaS Interviews with CEOs, Startups, Founders
1427 Tool Helps You Drive Expansion Revenue, Passes 30 Customers $700k in ARR

So if I am an account manager or in the lingo of today, if I'm all about account based marketing or account based everything.

SaaS Interviews with CEOs, Startups, Founders
1427 Tool Helps You Drive Expansion Revenue, Passes 30 Customers $700k in ARR

What are the actions and behaviors that I need to exhibit in order to get the best results?

SaaS Interviews with CEOs, Startups, Founders
1427 Tool Helps You Drive Expansion Revenue, Passes 30 Customers $700k in ARR

It's typically some combination of a CRM plus in some cases reports or data from their financial systems.

SaaS Interviews with CEOs, Startups, Founders
1427 Tool Helps You Drive Expansion Revenue, Passes 30 Customers $700k in ARR

It could be anything from Oracle to SAP to QuickBooks to Homegrown.

SaaS Interviews with CEOs, Startups, Founders
1427 Tool Helps You Drive Expansion Revenue, Passes 30 Customers $700k in ARR

Yeah.

SaaS Interviews with CEOs, Startups, Founders
1427 Tool Helps You Drive Expansion Revenue, Passes 30 Customers $700k in ARR

So it really varies.

SaaS Interviews with CEOs, Startups, Founders
1427 Tool Helps You Drive Expansion Revenue, Passes 30 Customers $700k in ARR

You know, when you get to these large enterprises, it tends to be a lot of legacy applications.

SaaS Interviews with CEOs, Startups, Founders
1427 Tool Helps You Drive Expansion Revenue, Passes 30 Customers $700k in ARR

So people are trying to standardize maybe in a CRM or in some type of, you know, web financial tool.