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Alex Raymond

๐Ÿ‘ค Speaker
193 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
1427 Tool Helps You Drive Expansion Revenue, Passes 30 Customers $700k in ARR

That's pretty good.

SaaS Interviews with CEOs, Startups, Founders
1427 Tool Helps You Drive Expansion Revenue, Passes 30 Customers $700k in ARR

You know, so I'm a big believer in customer funding.

SaaS Interviews with CEOs, Startups, Founders
1427 Tool Helps You Drive Expansion Revenue, Passes 30 Customers $700k in ARR

I'm a big believer in sure that we're improving our value every day.

SaaS Interviews with CEOs, Startups, Founders
1427 Tool Helps You Drive Expansion Revenue, Passes 30 Customers $700k in ARR

The way that we capture that value, that's for our service.

SaaS Interviews with CEOs, Startups, Founders
1427 Tool Helps You Drive Expansion Revenue, Passes 30 Customers $700k in ARR

Uh, as of right now, our CAC is substantially less than that.

SaaS Interviews with CEOs, Startups, Founders
1427 Tool Helps You Drive Expansion Revenue, Passes 30 Customers $700k in ARR

So our CAC to LTV ratios are very, very healthy.

SaaS Interviews with CEOs, Startups, Founders
1427 Tool Helps You Drive Expansion Revenue, Passes 30 Customers $700k in ARR

Uh, I think last time we calculated CAC, it was sub 10,000.

SaaS Interviews with CEOs, Startups, Founders
1427 Tool Helps You Drive Expansion Revenue, Passes 30 Customers $700k in ARR

Uh, certainly can be.

SaaS Interviews with CEOs, Startups, Founders
1427 Tool Helps You Drive Expansion Revenue, Passes 30 Customers $700k in ARR

And plus you got to look at LTV, not just for your ACD.

SaaS Interviews with CEOs, Startups, Founders
1427 Tool Helps You Drive Expansion Revenue, Passes 30 Customers $700k in ARR

for that type of thing.

SaaS Interviews with CEOs, Startups, Founders
1427 Tool Helps You Drive Expansion Revenue, Passes 30 Customers $700k in ARR

So many times LTV winds up being, you know, two, three, four, five times what they pay.

SaaS Interviews with CEOs, Startups, Founders
1427 Tool Helps You Drive Expansion Revenue, Passes 30 Customers $700k in ARR

Why do you say that?

SaaS Interviews with CEOs, Startups, Founders
1427 Tool Helps You Drive Expansion Revenue, Passes 30 Customers $700k in ARR

Uh, I say that because, I mean, it was just one of those kind of typical SAS ratios, right?

SaaS Interviews with CEOs, Startups, Founders
1427 Tool Helps You Drive Expansion Revenue, Passes 30 Customers $700k in ARR

LTV over CAC.

SaaS Interviews with CEOs, Startups, Founders
1427 Tool Helps You Drive Expansion Revenue, Passes 30 Customers $700k in ARR

Got it.

SaaS Interviews with CEOs, Startups, Founders
1427 Tool Helps You Drive Expansion Revenue, Passes 30 Customers $700k in ARR

Understood.

SaaS Interviews with CEOs, Startups, Founders
1427 Tool Helps You Drive Expansion Revenue, Passes 30 Customers $700k in ARR

Yeah.

SaaS Interviews with CEOs, Startups, Founders
1427 Tool Helps You Drive Expansion Revenue, Passes 30 Customers $700k in ARR

We don't, we're, we're lucky to not have that issue.

SaaS Interviews with CEOs, Startups, Founders
1427 Tool Helps You Drive Expansion Revenue, Passes 30 Customers $700k in ARR

Everyone's in Boulder and we are doing, so I'm the CEO.

SaaS Interviews with CEOs, Startups, Founders
1427 Tool Helps You Drive Expansion Revenue, Passes 30 Customers $700k in ARR

I do a lot of the customer facing stuff.