Alex Skatell

there's a lot of um you know i can't speak to individual media companies but just my take on uh on the industry as a whole there's a lot of smoke and mirrors around technology and i think you're starting to see five ten years ago is all about the content management system you know oh our company built this custom content management system and that's the unique differentiator for us that's why we're winning um and i think what you're starting to see is

those media companies are now abandoning their own cms and they're moving to things like wordpress um i think a lot of well it's it's a lot less expensive um i think vcs are now just smarter and they realize that that's not a really a competitive advantage to have a custom cms so what what is the competitor that's what i'm trying to get to because you have you have three branches tech the agency the newsroom folks what is the competitive advantage

I think the competitive advantage is your audiences.

How big are your audiences?

How often can you reach them?

And how engaged are they?

I mean, that's at the end of the day, when someone went to buy a newspaper, they didn't really look at their brand value.

They looked at their distribution.

How many people were receiving their paper every day?

It fluctuates.

It depends if we're making massive investments in building audience.

I don't want to get into the specifics.

I'll just leave it at six figures.

Okay.

So we make money through a combination of ways.

I think advertising is sort of one that you're going to hear across the board, but we really focused on programmatic advertising.

Machines talking to machines.

We have a really strong team on that front.

Brandon Payne is our chief revenue officer.

He spent 11 years at Google and helped