Alex Skatell

YouTube figure out how to make money.

That was what he was tasked with at Google.

He's now our CRO.

And we're thinking through ways right now, I think in the journalism space, when you look at the value of information and how much it moves, how much impact it has on the world, the value exchange is really, it's not there.

To be monetizing a story that, you know, changes a presidential election at,

0.01 cents per view doesn't make a whole lot of sense.

So I think what you're going to see and what you're starting to see is story brands like the Wall Street Journal, the New York Times, they're looking down a path of digital revenue that doesn't support their newsroom.

I don't understand what that means.

So they're looking to a path where digital advertising revenue, programmatic advertising revenue, is not going to pay for the New York Times newsroom.

It's not going to pay for the Wall Street Journal newsroom.

It's not going to float their annual budgets from digital revenue.

And they're watching print revenue erode, so they're moving to paid models.

And I think you're going to see this more and more across the board.

information has value.

And a lot of these news organizations are coming to the point where they're saying, you know what?

We're not going to give this stuff away for free, especially when people are blocking ad or blocking even the advertisements that pays for it.

Some of that's his editor probably just approved two of his articles back to back would be my guess.

So yeah, we built out a credible news organization.

We have editors that fact check our writers, make sure that the stuff they're putting out is good to go, is factually correct.

So I think probably what that was, was he was waiting on two articles to be approved and the editor just signed off on both.