Alex Wiltschko

And what we're finding, even with the state that we're in today, is that we can get people their first scent in one week.

And we hope to get that to two days and not too long.

And then people can launch their whole brand in three or four months.

And we have a wait list now.

And so that's what we're able to do kind of with the current customer set.

But we hope to take that down much, much less.

So it's kind of turning the industry on its head.

We're like, there's not a scent designer or perfumer hidden away somewhere.

It's you.

You're creating the scent, which is super beautiful and fun.

You could design a scent and launch it online and totally capture the zeitgeist.

And then it could be the Corey and Grant neuron scent that really, really captures the moment that's super beautiful and addictive.

An orange cat.

That's a pretty good name for a fragrance to start with.

So, like, can this be your audience?

Would you buy, you know, Eau d'Orange Cat?

That's mail-in science.

We actually launched a product at the Museum of Pop Culture in Seattle.

And so if you go there, you go to the gift store and actually soon we hope bigger retailers, you can buy the scent of that museum experience.

The only thing they gave us to create that scent was a picture of a 30 foot tall sculpture of like a swirling tornado of electric guitars.