Alex Wiltschko

And if you're a big company like a Salesforce, maybe it's like, we already have the distribution.

We have the customer data in there.

We're going to go and attack adjacencies.

If you're Airtable, we don't have the scale of ServiceNow or an SAP or Salesforce.

What we did have is the usability of the product.

So the PLP was kind of the entry point.

And then also, even when we pitched to other people in the company that hadn't used Airtable, they had probably heard about it from a friend.

Maybe the CMO's partner uses Airtable in their company, or we can go in and just show them a really compelling demo quickly.

Yeah.

I mean, I think it's crazy because we've seen so many layers of disruption happening almost in parallel.

You think about desktop to mobile, it was like a single form factor change, kind of easy almost to execute on.

That was the one that I experienced at Salesforce.

The big thing at the time was Mark would tell every team, show me the mobile UI first before you show me the desktop UI.

Go mobile first, right?

And it was the right move and also kind of a simple move.

Now it's like you've got at one level, obviously every product should have

AI in it.

So, you know, we have the obvious stuff like you can now talk to Airtable's assistant like co-pilot style and have it do stuff on your behalf in the product.

We have what we call field agents, which are kind of like the ability to map reduce AI calls against like all of your data.

So you have like 20,000 customer records and run like