Alex Wiltschko

Like having the infrastructure for accepting that data, having the operations to create it, the physical and the digital all linked together, you have to have the data. Like that's the fuel that drives you up that S-curve. And so we've just realized this step by step. So we started out saying, hey, we want to digitize smell. Great. Where's the data? We tried to do some licensing deals.

Like having the infrastructure for accepting that data, having the operations to create it, the physical and the digital all linked together, you have to have the data. Like that's the fuel that drives you up that S-curve. And so we've just realized this step by step. So we started out saying, hey, we want to digitize smell. Great. Where's the data? We tried to do some licensing deals.

We were successful. The data wasn't kind of AI compatible. So we said, OK, I guess we have to create it ourselves. And so then bit by bit, we began to build basically the entire AI ecosystem that exists for images. We built it internal and proprietary for the sense of smell. So we have a building of people that label smells all day, every day.

We were successful. The data wasn't kind of AI compatible. So we said, OK, I guess we have to create it ourselves. And so then bit by bit, we began to build basically the entire AI ecosystem that exists for images. We built it internal and proprietary for the sense of smell. So we have a building of people that label smells all day, every day.

We have a laboratory full of sensors that 24-7 are dissecting scent down to the molecular level. We have robots that are creating smell. We're going to get even bigger robots to create even more smells. So we've created the entire virtuous cycle here that allows us to build the data that allows us to train the models to bring these capabilities to the world.

We have a laboratory full of sensors that 24-7 are dissecting scent down to the molecular level. We have robots that are creating smell. We're going to get even bigger robots to create even more smells. So we've created the entire virtuous cycle here that allows us to build the data that allows us to train the models to bring these capabilities to the world.

It's suffused into everything that we do. And again, right tool for the job. So like, I don't think there's any code that we write that isn't at least touched by AI in some way, right? It's just like, that's the new autocomplete, right? A ton of boilerplate stuff is just no longer relevant. It's amazing, right? So productivity is higher.

It's suffused into everything that we do. And again, right tool for the job. So like, I don't think there's any code that we write that isn't at least touched by AI in some way, right? It's just like, that's the new autocomplete, right? A ton of boilerplate stuff is just no longer relevant. It's amazing, right? So productivity is higher.

So like, Osmo's probably a smaller company as a result of all these AI tools. there's a bunch of stuff that we just need to get up to speed on. And we can just ask ChatGPT for a reasonable 80-20 answer. Like, hey, is there any problems with this NDA? We can just do that. And then if it's really critical, we obviously get an informed opinion.

So like, Osmo's probably a smaller company as a result of all these AI tools. there's a bunch of stuff that we just need to get up to speed on. And we can just ask ChatGPT for a reasonable 80-20 answer. Like, hey, is there any problems with this NDA? We can just do that. And then if it's really critical, we obviously get an informed opinion.

So yeah, it's suffused into almost everything that we do.

So yeah, it's suffused into almost everything that we do.

Yeah. So I love everything that we do. And if it isn't clear, I really like smell. And I really like making smell and experiencing it and sharing it. Generation, launching generation is kind of a dream come true. But it's not the last thing that we'll do.

Yeah. So I love everything that we do. And if it isn't clear, I really like smell. And I really like making smell and experiencing it and sharing it. Generation, launching generation is kind of a dream come true. But it's not the last thing that we'll do.

What's really wonderful is by building all the systems that are going to allow us to create beautiful scents for folks in generation, that platform is going to help us on our mission to understand human wellness with scent. And that is one of the next mountain peaks for us is, you know, what in the smells that we are exuding contain information that help us make better health decisions.

What's really wonderful is by building all the systems that are going to allow us to create beautiful scents for folks in generation, that platform is going to help us on our mission to understand human wellness with scent. And that is one of the next mountain peaks for us is, you know, what in the smells that we are exuding contain information that help us make better health decisions.

And there's already a link there between what we do at Generation and what we will be doing on our journey for the next R&D Frontiers. Scent has powerful effects on our mood, and there's already a very deep tradition of aromatherapy. And look, the science, I think, needs to be expanded there, and I think that we'll contribute to that.

And there's already a link there between what we do at Generation and what we will be doing on our journey for the next R&D Frontiers. Scent has powerful effects on our mood, and there's already a very deep tradition of aromatherapy. And look, the science, I think, needs to be expanded there, and I think that we'll contribute to that.

But as we're turning emotions into data, and scent into data, and then data into products for people to build better businesses, to launch better products, all of that goes into one platform that is going to help us push back the frontier.

But as we're turning emotions into data, and scent into data, and then data into products for people to build better businesses, to launch better products, all of that goes into one platform that is going to help us push back the frontier.