Alex Wiltschko

So we're very fortunate that we've been able to find this path where like the business and the strategy are like right on top of each other.

And in fact, like when people buy a fragrance from us, they may or may not know it, but they're funding the ability to detect disease early with smell.

they're directly funding the future, right?

So this is like, to me, an incredible privilege that we can kind of work towards this North Star and have it all make sense.

That's right.

Yeah.

So, you know, part of our business is not just making blended sense, but we actually build totally new molecules.

What does that even smell like?

Welcome to come into our lab in New York and smell them.

I mean, it's like, you know...

if you look at a painting, it's made of a whole bunch of colors and those colors can be used very judiciously to create all kinds of feelings.

So looking at like a new color is kind of weird.

It's like, have I seen that?

Have I not seen that?

You know, the answer is like, no, you haven't seen it in these cases.

Like they're actually totally new smells.

The one that I like the most, Glossine, so it has a nice like kind of purple fruit floral smell.

It's very kind of just pleasant.

What was amazing about it is you put that in a fragrance and it lasts an hour longer, like instantly.

Wow.