Alex Wiltschko
👤 SpeakerAppearances Over Time
Podcast Appearances
We've been doing things this way for about 300 years and more and more and more over time specialized on serving bigger and bigger and bigger customers.
Makes complete business sense.
Meanwhile, indie brands are the fastest growing segment ever.
Right.
So like more personalization, people's circle of trust is kind of getting smaller.
I mean, even for buying products.
Right.
And these are the folks that need some help.
And so that's what we focus on.
Right now we focus on ethanol based spray fragrance.
And the simple way to remember is perfume.
Right.
So there's subtypes of perfume like a body mist or a room spray or a hairspray.
They're all basically different form factors of perfume and different dilutions.
Yeah.
Exactly.
So the bottles will look different, but they're like under the hood.
It's the same.
So that's what we really focus on right now.
And there's plenty of business for us doing just that.