Alex Wiltschko

But there's lots of other form factors that people would want.

We call them applications.

So, you know, people might want to launch a candle or a reed diffuser or, you know, we could name another 10 of them.

Scratch and sniff book.

Yeah, scratch and sniff book, playing cards, photographs with your customer.

So there's plenty of stuff that we're going to do.

But we're keeping it really simple.

So we design beautiful fragrances that are kind of in the perfume form factor.

And we want to build up trust and build up experience and momentum in that.

And then we'll widen it over time.

Boy, so I think the way I think about it is how far out are we for the average person being able to do that?

So as with most technologies, the future is here.

It's just unevenly distributed.

And the future is here.

And it is unevenly distributed.

So if you wanted to go out and smell a disease in one way, shape, or form, and you had a laboratory like we do, you could do it.

The issue is you couldn't give it to everybody.

And today, you wouldn't necessarily know what about that smell is making me believe or making my system, my algorithm believe that this disease is present or is not present.

So we're missing some things.

The first thing that we're missing that's most important is a lot of data.