Alex Wiltschko

Not going to happen.

The map exists in data though, right?

So that's the core insight that we've been operating around is like, well, now we have algorithms and we have huge data sets and we don't need to wait for our own visual cortex, our own visual systems to lead us to the map.

We don't draw it on pieces of paper.

We extract it from, from data.

So that's kind of the core insight.

And then we reuse a ton of amazing technology and we stitch it all together.

So when did you realize that this was even possible?

So I got really into this problem.

Let me back up.

I got really into smell when I was very young.

Like me and my dad would play guess the spice when we went out to eat and try to figure out like, hey, what's the smell here?

What's the aroma here?

I got really into perfume and perfume collecting when I was about 12.

I was already a big computer nerd and computer programmer.

So adding like perfume collecting in like a very small Texas town does not like make you the most popular person.

Boy, that's fair.

But you don't choose your obsessions.

They choose you.

And then I watched a TED talk by a guy named Luca Turin when I was in I think I was in college.