Alex Wiltschko

Because what's crazy is the molecules that are in fruits and flowers and vegetables that go into beautiful scents that are sold on shelves.

Those are the same molecules that you find in the smell of your loved ones and that you find in the smell of human disease.

Now, the ratios are totally different, right?

So the signal, the fingerprint that you get from each of those is wildly different, but nature reuses these molecules.

And so if you get really good at building market-ready products, you're actually secretly teaching yourself how to understand and decipher and detect the smell of disease.

And also the infrastructure you need to go and build those things actually means you have to build a lot of sense and analyze a lot of sense, which looks like a fragrance factory.

Right.

So we're very fortunate that we've been able to find this path where like the business and the strategy are like right on top of each other.

And in fact, like when people buy a fragrance from us, they may or may not know it, but they're funding the ability to detect disease early with smell.

they're directly funding the future, right?

So this is like, to me, an incredible privilege that we can kind of work towards this North Star and have it all make sense.

That's right.

Yeah.

So, you know, part of our business is not just making blended sense, but we actually build totally new molecules.

What does that even smell like?

Welcome to come into our lab in New York and smell them.

I mean, it's like, you know...

if you look at a painting, it's made of a whole bunch of colors and those colors can be used very judiciously to create all kinds of feelings.

So looking at like a new color is kind of weird.

It's like, have I seen that?