Alex Wiltschko

smelling stuff are they like notably talented smellers we we actually have literal rankings and so like when we need really accurate data of a certain kind we will call on our like top dogs you know so in there is synthetic chemistry just like a drug company to create a new molecule to affect human health, we create new molecules that affect human perception.

And we design those on spec for customers that like a large customer might say, all right, we're having this problem making our detergent smell this way, or the regulatory landscape is changing. We can't use this molecule. Can you please help us? So we take all those requirements. We go back into the lab and we use AI, but when it's applied to olfaction, we call it OI or olfactory intelligence.

And we design those on spec for customers that like a large customer might say, all right, we're having this problem making our detergent smell this way, or the regulatory landscape is changing. We can't use this molecule. Can you please help us? So we take all those requirements. We go back into the lab and we use AI, but when it's applied to olfaction, we call it OI or olfactory intelligence.

So we use OI to design new molecules, which we then synthesize with our synthetic chemistry team, smell them, they work, we launch them.

So we use OI to design new molecules, which we then synthesize with our synthetic chemistry team, smell them, they work, we launch them.

So it's like a little bit maple syrupy today. So I don't know what they're making. I guess they're going through a lot of commercial fragrances right now. So you're smelling kind of the sum total of our work. So behind you is what's called the perfumer's organ. Each bottle there is like kind of a key on a piano. And instead of 88 keys, it's about 1200 keys. So a perfumer will be able to

So it's like a little bit maple syrupy today. So I don't know what they're making. I guess they're going through a lot of commercial fragrances right now. So you're smelling kind of the sum total of our work. So behind you is what's called the perfumer's organ. Each bottle there is like kind of a key on a piano. And instead of 88 keys, it's about 1200 keys. So a perfumer will be able to

pull any of these ingredients together and mix them in the right ratios to recreate your scent memories. So like the smell of fresh laundry was made by a person, right, from some of these ingredients. The smell of, you know, a clean kitchen was created from some of these ingredients.

pull any of these ingredients together and mix them in the right ratios to recreate your scent memories. So like the smell of fresh laundry was made by a person, right, from some of these ingredients. The smell of, you know, a clean kitchen was created from some of these ingredients.

So 90% of the products in your home have a fragrance and every single one of those fragrances was crafted by an individual and they were crafted by combining these ingredients together.

So 90% of the products in your home have a fragrance and every single one of those fragrances was crafted by an individual and they were crafted by combining these ingredients together.

So what we're doing at Osmo is teaching AI about these ingredients and how to work with them in a safe way, to do it super fast, to do it super affordable, and to be able to launch new beautiful scents that were possible.

So what we're doing at Osmo is teaching AI about these ingredients and how to work with them in a safe way, to do it super fast, to do it super affordable, and to be able to launch new beautiful scents that were possible.

This is a machine called a GCMS. This is basically a camera for the molecular world. I'll just show you kind of how it works. So this is a robotic autoloader. And so each one of these has a smell that we want to analyze at the molecular level. So this thing can run 24-7. So we load this thing up. We just let it run.

This is a machine called a GCMS. This is basically a camera for the molecular world. I'll just show you kind of how it works. So this is a robotic autoloader. And so each one of these has a smell that we want to analyze at the molecular level. So this thing can run 24-7. So we load this thing up. We just let it run.

What happens is you suck up a little bit of the smell as a liquid and you inject it and it goes into this half of the device, which is basically an oven with a 50 meter long, very thin cable. And you're shoving the smell through that cable. And what you're trying to make the smell do is like runners in a marathon. So every molecule in that

What happens is you suck up a little bit of the smell as a liquid and you inject it and it goes into this half of the device, which is basically an oven with a 50 meter long, very thin cable. And you're shoving the smell through that cable. And what you're trying to make the smell do is like runners in a marathon. So every molecule in that

scent is all clumped together and you experience that as one kind of unified sensation as a smell you got to separate them to analyze them and so what you do first is you run them through a race and the light molecules make it through the race first and so they can be analyzed one by one here and heavy molecules come out later and later and later so this basically separates the scent into each individual molecule that's in the smell and then this side weighs them so the molecules enter the mass spectrometer after being separated and you basically hit it with a

scent is all clumped together and you experience that as one kind of unified sensation as a smell you got to separate them to analyze them and so what you do first is you run them through a race and the light molecules make it through the race first and so they can be analyzed one by one here and heavy molecules come out later and later and later so this basically separates the scent into each individual molecule that's in the smell and then this side weighs them so the molecules enter the mass spectrometer after being separated and you basically hit it with a

an electron gun and it shatters the molecule into pieces and you very carefully weigh those pieces. And then you play kind of like a Sudoku puzzle to figure out, okay, given the weights of these fragments, given how long it took to run this race, what was that molecule? And typically this interpretation is done part by software, part by people.