Alex Wiltschko

And we're at the very bottom of this and we're starting to take off.

But that's what we're committed to is like we want to contribute to society and the long arc of human progress by moving on one of those S curves.

And it's, by the way, the oldest sense that evolution has invented.

It's very emotionally powerful.

And nobody else is really working on it in the way that we are.

Not to diminish the amazing science that's come before and is operating currently, but like...

The way we're going after this is kind of in the modern AI company way, which is let's go get a ton of data.

Let's build a great business model behind it that creates a flywheel.

And let's actually call our shot.

Let's have a goal that's worthy of reaching it and then make sure that all the steps along the way make sense and then react to what we learn along the way.

But we are dedicated to moving up that S-curve of olfactory intelligence.

That's what we're here for.

So they can follow Osmo on Twitter or LinkedIn.

And we're going to have some great announcements soon.

But we've got a private beta program.

So if you Google around for how to create scent with Osmo Studio, I think you'll be able to find that.

And then stay tuned for not too long in the future when we have an amazing tool that anybody can use to create their own scents using olfactory intelligence.

So we smell a lot of stuff. Twice a day we run sensory panels where we just sniff stuff and label stuff. So it's just like Scale.ai has people labeling images all over the world. Turns out we couldn't just buy that service from anybody. We had to build it from the ground up. So this is where things get tested and low latency work happens. And then when we scale it, that happens elsewhere.

So we smell a lot of stuff. Twice a day we run sensory panels where we just sniff stuff and label stuff. So it's just like Scale.ai has people labeling images all over the world. Turns out we couldn't just buy that service from anybody. We had to build it from the ground up. So this is where things get tested and low latency work happens. And then when we scale it, that happens elsewhere.

smelling stuff are they like notably talented smellers we we actually have literal rankings and so like when we need really accurate data of a certain kind we will call on our like top dogs you know so in there is synthetic chemistry just like a drug company to create a new molecule to affect human health, we create new molecules that affect human perception.