Alex Wiltschko

That's a pretty good name for a fragrance to start with.

So, like, can this be your audience?

Would you buy, you know, Eau d'Orange Cat?

That's mail-in science.

We actually launched a product at the Museum of Pop Culture in Seattle.

And so if you go there, you go to the gift store and actually soon we hope bigger retailers, you can buy the scent of that museum experience.

The only thing they gave us to create that scent was a picture of a 30 foot tall sculpture of like a swirling tornado of electric guitars.

So the input was this image of like a ton of like, you know, instruments, rock guitars.

And the thing that came out of the scent that came out of that process smells like the metallic strings of the guitar.

It's sweet and it's fresh and it's like, you know, lively.

And they put in, I mean, they ultimately launched the product, but we put it in a bottle for them.

We put it in a package for them.

And it's in the gift store, right?

That's so cool.

an awesome yeah and it smells so powerful it's super powerful right so that's i mean that's what we want to honor and tap into is like people want to create people want to explore and i think if we create the ability for people to express themselves you know even if it's some crazy new modality like scent i think the empowerment that comes from that is is really beautiful

Could you explain just how that works?

Yeah, so there's three pieces to that.

Like, one is what happens to the olfactory receptors?

Like, how do they work?

And then why is smell so emotional?