Alex Wiltschko

Like we've we kept it in a very small closed beta.

We're going to be opening it up more and more over time.

But people are smelling it and they're saying, oh, my gosh, this is exactly what I wanted.

Some people are saying more and more over time are saying, I actually want to turn this into a brand like let's launch it.

And that's kind of where our demand is coming from.

So this is really, really new and really, really special.

So the normal way you design a scent at the industry could take you a year and a half or two years to get your scent finalized and launched.

And what we're finding, even with the state that we're in today, is that we can get people their first scent in one week.

And we hope to get that to two days and not too long.

And then people can launch their whole brand in three or four months.

And we have a wait list now.

And so that's what we're able to do kind of with the current customer set.

But we hope to take that down much, much less.

So it's kind of turning the industry on its head.

We're like, there's not a scent designer or perfumer hidden away somewhere.

It's you.

You're creating the scent, which is super beautiful and fun.

You could design a scent and launch it online and totally capture the zeitgeist.

And then it could be the Corey and Grant neuron scent that really, really captures the moment that's super beautiful and addictive.

An orange cat.