Alex Wiltschko

And not just like perfume brands.

Like you'd be surprised.

Like there's a lot of individuals out there that have a following online and want to launch their own fragrance.

Right.

And they don't want to promote somebody else's.

They want to design their own.

They want to do it themselves.

Exactly.

That makes perfect sense.

And so, you know, it used to be really hard to even make your own visuals or edit your own video.

Everybody can do it now.

And so what we're finding is that lots of people want to make their own scent and we can actually help them do that.

So what we designed was this software experience called Osmo Studio.

And it basically lets you design the scent.

So you talk to it.

You type into it just like a prompt in ChatGPT.

You can select certain things like, hey, I really want this fragrance note or I want this to be unisex or I want to wear this at night.

It turns out there's some subtlety to how you construct the fragrance to make all those things make sense.

And then you hit build my scent and you hit buy and we send you a sample and actually three samples in a box of completely OI generated scent that matches the emotional experience that you're trying to create.

And we've gotten amazing feedback from it.