Alex Wiltschko

You can't work at StockX. But it's more pungent, right? It's more pungent, right? So the difference is the counterfeiters are really good at visual identity, but the smell of the shoe is basically the fingerprint of everything that ever happened to make this. What we've been able to do with StockX is show that we can take those really big sensors that are in the lab,

You can't work at StockX. But it's more pungent, right? It's more pungent, right? So the difference is the counterfeiters are really good at visual identity, but the smell of the shoe is basically the fingerprint of everything that ever happened to make this. What we've been able to do with StockX is show that we can take those really big sensors that are in the lab,

cut the right corners, make them smaller. So it's actually, the sensors are about the size of these two shoe boxes together. That's one right there. And what we do is we can take the thumb hole of the shoe box and basically insert it into a sniffer. And it will, within 20 seconds, it'll tell you real or fake. And we just have to show it a few reels, a few fakes.

cut the right corners, make them smaller. So it's actually, the sensors are about the size of these two shoe boxes together. That's one right there. And what we do is we can take the thumb hole of the shoe box and basically insert it into a sniffer. And it will, within 20 seconds, it'll tell you real or fake. And we just have to show it a few reels, a few fakes.

Sometimes it's more, sometimes it's less. But then whenever a new SKU shows up, we grab some of the fakes, we grab some of the reels, we train it on the new SKU. And then now there's a device that can tell them apart.

Sometimes it's more, sometimes it's less. But then whenever a new SKU shows up, we grab some of the fakes, we grab some of the reels, we train it on the new SKU. And then now there's a device that can tell them apart.

Yep, there already is an arms race. And so this I'm sure is gonna be the next frontier because we're about to really stem the tide.

Yep, there already is an arms race. And so this I'm sure is gonna be the next frontier because we're about to really stem the tide.

The first investor prospectus that we made, the double-edged sword was like, okay, so like we have this entire space to ourselves. Now the risk is, how do you focus? This is kind of like a piece of history here, Plum 1.0. This was the first scent that was teleported. So the first scent to be digitized and then reconstituted in another place.

The first investor prospectus that we made, the double-edged sword was like, okay, so like we have this entire space to ourselves. Now the risk is, how do you focus? This is kind of like a piece of history here, Plum 1.0. This was the first scent that was teleported. So the first scent to be digitized and then reconstituted in another place.

And what we've done with this, and I will show you the vial here, is this is the essence of a fresh summer plum. And in this vial, this kind of clear liquid is probably thousands or tens of thousands of sniffs worth of this one moment of biting into a fresh summer plum. And what we're showing here is literally everything, the source code of that memory, of that scent experience.

And what we've done with this, and I will show you the vial here, is this is the essence of a fresh summer plum. And in this vial, this kind of clear liquid is probably thousands or tens of thousands of sniffs worth of this one moment of biting into a fresh summer plum. And what we're showing here is literally everything, the source code of that memory, of that scent experience.

So I want you to smell it. So I've already dipped some in the vial, so I just put the blotter into the vial. But close your eyes and think of biting into a fresh summer plum.

So I want you to smell it. So I've already dipped some in the vial, so I just put the blotter into the vial. But close your eyes and think of biting into a fresh summer plum.

Right? Did we get it?

Right? Did we get it?

So this is, I think, a piece of history. And we only made 100 of these, but I'd like you to have one. Oh, wow. Amazing. It's important to me, what we've done. And I think, you know, it's just a plum today, but it's a lot more that we're doing in the future. So one thing that we're doing... is we're launching a new kind of fragrance house called Generation.

So this is, I think, a piece of history. And we only made 100 of these, but I'd like you to have one. Oh, wow. Amazing. It's important to me, what we've done. And I think, you know, it's just a plum today, but it's a lot more that we're doing in the future. So one thing that we're doing... is we're launching a new kind of fragrance house called Generation.

And the idea is to take all the technology that we've built, but also all the humanity, the people, the perfumers, the noses, and to combine that in a new way of designing scents for people who might not have been able to have access to designing a new scent or haven't been able to do it fast enough. And so that's called Generation, and that's something that we're just now launching. So

And the idea is to take all the technology that we've built, but also all the humanity, the people, the perfumers, the noses, and to combine that in a new way of designing scents for people who might not have been able to have access to designing a new scent or haven't been able to do it fast enough. And so that's called Generation, and that's something that we're just now launching. So