Alexandra (Alex) Schwartz

speaker

352 appearances 14 recordings 1 series first heard Jun 2026 last heard 21 Aug

Alexandra (Alex) Schwartz’s voice in public audio — every appearance, attributed to the second.

Trend

recordings per month · last 12 months

Recordings per month over the last 12 months — 14 in all, peaking in Jul 2026 with 7.

Appearances

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The New Yorker Radio Hour · From Critics at Large: Steve Spielberg's Blockbusters · 23 Jun 2026 podcast

Another, like, no-duh thing that actually was quite a duh because most big releases had happened in the winter and the spring.

And suddenly you get summertime and, wow, kids are out of school.

Teenagers want to go see this movie.

The teen market is huge.

Let's market movies to teens.

That begins there.

Merchandising.

Guys, there were Jaws t-shirts.

There were Jaws plastic cups.

There were Jaws record albums.

There were Jaws beach towels, bicycle bags.

Not beach towels.

Blankets, costume jewelry, toys.

And then finally, I would say the other big, big element that makes up a blockbuster and seems obvious to us now but was invented by this was mass distribution.

Because up till that point, studios were still testing movies in certain markets, rolling them out slowly.

And with Jaws, the movie was just an event.

It was released wide.

It was everywhere all at once.

Oh, yeah.

I had never seen Close Encounters of the Third Kind.

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