Alexandra Janelli

I will say I agree with everything that you're saying, and it's been really interesting to watch.

I've had a little inside perspective also.

The business I used to own in New York City was called Modern Sanctuary, and it was like a WeWork for wellness, where we had wellness rooms that you could rent out.

We had a Himalayan salt room, and we all collaborated.

you would get people who would come in and it doesn't matter what industry, acupuncture, therapists, hypnotists, Reiki practitioners, who everyone would come in going, I'm really good at what I do.

And it's like, OK, well, what's your marketing plan?

Right.

And they're like, well, I'm going to be here.

So you'll just find clients.

And I think there's always this fallacy of just because I'm good at it means that people will find me.

And that's the tricky part that, you know, I think the one lesson I've learned in business over and over again is one.

you need a good marketing plan always.

And it doesn't mean that you're spending ads, but I know for me networking, and I think this is, it's funny because it's kicking me in the butt a little bit now, but back when I started, I was not on social media.

Like I had an account, but I really didn't do anything with it.

And yeah,

That was fine.

But now I've sort of, you know, I diverged for a little bit.

Like I kept my private practice.

It was all about building it in real life, networking, connecting with people, inviting them to my office for a complimentary session.

You know, it was all about reviews and facing forward, being out there.