Alfonso De La Nuez

So it's not a hell of a lot more.

It's not like we're doubling in growth, but we are growing more.

Correct.

Yeah.

Correct.

Yes, we are.

To be honest with you, experience insights management is a little bit of a visionary way of positioning ourselves in a market where right now there's a bunch of companies specializing in UX and a bunch of companies specializing in CX.

And then there is other companies that are talking about experience management.

such as the case of Qualtrics.

There's Momentive, which is the new SurveyMonkey, also providing feedback.

There's a lot of survey tools out there.

And then there is others like UserZoom, which focuses on the product experience.

And user research and user experience research usually takes place in the pre-production stages.

Nathan, which is where you're kind of in the discovery stage when you're designing and you're prototyping and solutioning, as we like to call it.

And then you need some validation and some testing across all these stages of the lifecycle of the product development, product design and development lifecycle.

You want to be in touch with those users before they become customers.

Now, once you become customers, there are multiple ways to measure and track experience.

And so we come in with specific methodologies and metrics that provide much more than just a survey, you know, much more than just a feedback mechanism.

But, you know, you can also do qualitative research.

You do one on one interviews.