Alfredo González Briseño

speaker
187 appearances 1 recordings 1 series first heard Jul 2026 last heard 23 Jul

Alfredo González Briseño’s voice in public audio — every appearance, attributed to the second.

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Recordings per month over the last 12 months — 1 in all, peaking in Jul 2026 with 1.

Appearances

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The pace, the pressure is way different.
But still, this doesn't mean that regulation cannot be a simple process.
For that to happen, more often, you need to have a good how.
Or a process to make important and everyday decisions.
I guess it's going back to my home, San Fernando Mendoza, just like high-performing quarterbacks and athletes do.
They have a process.
They tend to stick to it.
Like Mendoza with the Raiders, if you have a great work ethic and a humble attitude, it's even better.
So I'll start saying that as a GovTech startup, fairly simple is grounded in two things.
One is my personal struggle as a Mexican city who has to interact from time to time with government laws, regulations.
And administrative procedures, we call them trámites in Spanish, so I call them in English the T word, because you don't want to hear that word.
It can cause nightmares.
And why?
Because even finding regulatory information online in Mexico and many countries in the world is not simple.
And once you find it in Scattered,
government websites, understanding how it applies to you and what you have to do is even worse.
So at the end of the day, you face confusion, frustration, lack of trust, and it consumes valuable time.
And because of that, it's very costly.
And it's not only me.
This comes also from conversations I've had with firms and business associations in many countries, especially in emerging economies, where you hear similar stories.
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