Ali Maxwell

They've got the parachute payments.

But you've still got to do it.

And Leicester got relegated and Southampton sacked off the first half of the season and finished fourth.

They'll have to go through the playoffs.

So I still think it's worth pointing out that this is a huge success for Ipswich.

And if you zoom out over five years, they've gone from a League One club in the doldrums that really had so little energy about it to now a really vibrant club.

Of course, a lot is tied to Kieran McKenna.

That's three promotions now in four seasons.

And I do genuinely believe that they go up in such better shape than they would have done two years ago, where coming from League One to the Prem, how can you prepare for that from a recruitment point of view, playing style point of view?

They're more pragmatic now.

They weren't as exciting, but still a very, very good team, both at the back and going forward.

So they should be much better suited.

Everyone will have a much better idea of how to attack it, I guess, and try and be like Sunderland and Leeds this year and stay up.

Yeah, so it's unexpected because there are probably half a dozen pretty big teams for the level, and that's fan base-wise, history-wise, but it's budget-wise as well.

And a lot of those teams have underperformed.

Huddersfield, Callum's mentioned already.

So in terms of beating that lot and actually smashing that lot and ending up with 103 points and finishing the season 29 games unbeaten, it's one of the most incredible promotion campaigns I can remember.

And of course they are underdogs and it is an underdog story, but equally what they've done shouldn't be a massive surprise because of how they've operated as a club for quite a few seasons.

Like the beauty of the English pyramid is big clubs, big budgets, but you can still have success as a smaller club.

But the way you have to do it is by...