Ali Salman

they take this four thousand dollars what we have to do the cost per acquisition has to be very low for him so he can justify our services now for a law firm of course if average return is five or ten thousand dollars they can spend anywhere from 200 to 300 upwards of 500 to get a file and that's what we help them do that

Correct.

Absolutely.

So, so our, our approach is a little bit different.

Our packages, we just have four packages and all of them include the paid media spent and the 30% of every package goes towards paid media, which is doing some retargeting or some adverts.

Correct.

Yeah.

Oh, one code actually is going to the 30% of the correct.

Okay.

And then majority of it, like, you know, our, uh, our main focus, we tell the clients is around content and around search engine optimization, which is like in a longer term, it's more beneficial.

So we have like the model, Nathan, we run is like, we have like 12 people in Edmonton, Alberta, in Canada.

We have four people in Calgary.

It's like, it's pretty frozen cities right now.

And all of our production team is in either Philippines or India.

So total, I have 49 people.

But in North America, we have like around 16 and rest of them are in Philippines and India.

Good question.

We tend to our monthly headcount expense anywhere from not more than 50% of the cost of our business.

We say that bottom line, after everything, we should be saving anywhere from 25 to 30%.

We did over like 157.