Alisha Henderson

speaker

463 appearances 1 recordings 1 series first heard Jun 2020 last heard Jun 2020

Alisha Henderson’s voice in public audio — every appearance, attributed to the second.

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Australian Finance Podcast · Building a Business & Growing a Brand in Australia with Alisha Henderson · 22 Jun 2020 podcast

But I took the approach from the very, very outset of watching this unfold and seeing the drama that was happening with it of –

Why would I get funny about this?

Like I should be flattered if someone copies my design or my idea.

So I've always been that way.

And that has come back to serve me so well because it has positioned me as a leader or a source of inspiration.

And it's also smart business because now instead of just customers who are looking for a cake or don't know how to bake, my own industry of bakers who do what I do will purchase books from me.

They might want to come and do a class with me.

They probably like eating cake if they make it, so maybe they'll buy something from me.

So I'm really glad that I did that from the outset, took that negative to a positive.

What am I meant to learn here?

I do that one to myself.

What is this teaching me?

Yeah.

Step up to the plate.

I think just seeing the most recent one, that whole cake melt movement, watching my industry respond to that.

I'm super proud of those social achievements.

I'm proud of the book.

I'm really proud of that.

I'm proud that I've stayed in it this long and ridden so many waves and fallen down and picked myself back up.

I think that I'm most proud of that.

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