Alisha Henderson

speaker

463 appearances 1 recordings 1 series first heard Jun 2020 last heard Jun 2020

Alisha Henderson’s voice in public audio — every appearance, attributed to the second.

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Australian Finance Podcast · Building a Business & Growing a Brand in Australia with Alisha Henderson · 22 Jun 2020 podcast

I try not to get caught up in the numbers because I think if you're pushing for –

how much engagement did this get or how many likes and all that sort of stuff.

You just get wrapped up with the wrong intentions.

I forget how many people are actually on my Instagram, and I think it's a good thing because it's a lot.

I think it would freak me out if I'm like, oh, gosh, should I say that?

Oops, I said it now, so don't think about it.

I don't know what that looks like.

I don't want to know what that looks like.

Initially, I was doing like all sorts of things, huge big wedding cakes, little mini desserts, birthdays, weddings, christenings, you name it.

I was very interested in the wedding market because I love that.

And also it was smart business to be making more wedding cakes.

They were bigger.

We don't charge a premium on wedding cakes or anything like that.

They were just bigger and it was smarter for me to take on like 10 of those a week than it was

10 little cakes.

I loved that part of it.

My business has been pivoting before pivoting became a buzzword.

So it's changed a lot, a lot of times since then, but originally that's what it was.

So I began teaching, which was just another facet of the business, so teaching other bakers and home bakers and all that sort of stuff how to create cakes.

Then I pulled right back on doing orders about –

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