Alya Abbott
👤 PersonAppearances Over Time
Podcast Appearances
try to like hire up really quickly, spend tons of money, you know, in marketing, even if it's the return is not there, but just to, to get that growth curve, you know, like, what are you, what are you trying to do? Right. And like, what is your strategy to get there? I'm not going to tell you 100% never in the next 100 years we'll take VC money. We're a small company, right?
try to like hire up really quickly, spend tons of money, you know, in marketing, even if it's the return is not there, but just to, to get that growth curve, you know, like, what are you, what are you trying to do? Right. And like, what is your strategy to get there? I'm not going to tell you 100% never in the next 100 years we'll take VC money. We're a small company, right?
We do to some extent make decisions about things when we need to make them, not planning things for 50 years ahead. But just that has been our kind of strategy so far. And we have not been approached by a venture investor who we think would be completely different from all the other venture investors such that we would start thinking about it.
We do to some extent make decisions about things when we need to make them, not planning things for 50 years ahead. But just that has been our kind of strategy so far. And we have not been approached by a venture investor who we think would be completely different from all the other venture investors such that we would start thinking about it.
Yeah, and we're definitely, so we're not currently raising money, but we definitely are. Currently exploring different strategies on the go-to-market side, and that's something that we're thinking very actively about. How do we increase that reach and grow faster in terms of finding different ways to introduce folks to Zulub and to reach more people?
Yeah, and we're definitely, so we're not currently raising money, but we definitely are. Currently exploring different strategies on the go-to-market side, and that's something that we're thinking very actively about. How do we increase that reach and grow faster in terms of finding different ways to introduce folks to Zulub and to reach more people?
So that's definitely a major priority for us right now.
So that's definitely a major priority for us right now.
Yeah. Right. Yeah. Yeah. No, that's true. It's true. Yeah. It is a major challenge.
Yeah. Right. Yeah. Yeah. No, that's true. It's true. Yeah. It is a major challenge.
For sure. Yeah. Yeah. Yeah.
For sure. Yeah. Yeah. Yeah.
I mean, some of them are kind of standard things. So like paid advertising, going to conferences and various kinds of events and sharing Zoom that way. One thing that another direction is kind of content. So we've had blog posts on various topics. We're starting to...
I mean, some of them are kind of standard things. So like paid advertising, going to conferences and various kinds of events and sharing Zoom that way. One thing that another direction is kind of content. So we've had blog posts on various topics. We're starting to...
You know, one of the things that I talked to, you can see, probably see my excitement about is this kind of side of community management and getting folks engaged in an open source project. So, for example, like we're working on some, partnering with some organizations on blog posts around that kind of thing. And so, yeah. Just kind of getting the name out there in whatever way.
You know, one of the things that I talked to, you can see, probably see my excitement about is this kind of side of community management and getting folks engaged in an open source project. So, for example, like we're working on some, partnering with some organizations on blog posts around that kind of thing. And so, yeah. Just kind of getting the name out there in whatever way.
Because I think, you know, as you were saying, kind of the brand recognition and just kind of awareness matters so that when not everybody's all... People aren't like constantly in the market for a new team chat, but we want to be top of mind when they are starting to think about it and when it does come up. But yeah, I would say we don't necessarily have kind of like...
Because I think, you know, as you were saying, kind of the brand recognition and just kind of awareness matters so that when not everybody's all... People aren't like constantly in the market for a new team chat, but we want to be top of mind when they are starting to think about it and when it does come up. But yeah, I would say we don't necessarily have kind of like...
So something unique other than, you know, we do have this open source angle and so things engaging with community and like the open source community more broadly and sponsoring open source projects is definitely like one angle for us that we're investing in.
So something unique other than, you know, we do have this open source angle and so things engaging with community and like the open source community more broadly and sponsoring open source projects is definitely like one angle for us that we're investing in.