Alzo Slade

He goes to do an on-camera interview.

Every question, lick.

Every pause, lick.

Every close-up, lick.

But instead of nervous, it looks intentional.

Instead of a problem, it looks like a move.

And the next week, he has a product meeting.

They ask him, you know what people associate you with, right?

He pauses, licks his lips, and says, yes.

So he introduces LL Cool J's Take a Lick.

Lip balm, a flavored lip balm that inspires users to constantly lick their lips just like he does.

This week, it officially became a billion-dollar business, which is why he's on the cover of this month's Fortune magazine on his yacht that he named From Ash to Cash.

All right.

Now they're looking for you to report on the Iran war in the same way.

Just as good, eighth of the price.

Well, Ron, have you given any thought to using the TikToks and the Instagrams, for example?

He'd never get away with that in San Diego.

That is great.

There's a lot of musty people at the airport.

Can you imagine going through TSA and the thing beeps and they tell you, excuse me, Mr. Slade, can you come inside?