Am Suthar

And we automate all that.

So giving that control really allows us to onboard and launch a wellness program in minutes and clicks, which takes our competitors days or weeks.

So really by building this flywheel and then partnering with

with like our local chamber of commerce, small business administrations, because I'm here in DC, I'm able to make the right connections to kind of get this out to the right audience.

And what we've learned is there's a lot of small businesses, even labor intensive environments like construction workers that would love to have benefits, but they've just always been no clear ROI and out of budget.

Yeah, that's a great question.

Traditionally, it's an ambiguous problem and it doesn't seem clearly valuable, like what's my bottom line, right?

But what we're trying to build is currently...

your personal health data is collected by health insurance companies.

And then they use that to factor and augment the cost of your deductible and making care even out of reach.

What we're doing is we're reversing that and saying, Hey, what if you are, you can show that you're becoming more physically active, that you're building financial resilience, that you're becoming more mindful of your emotions.

And you can use some factor of that information and give that the positive information to the health insurance company to reduce your deductible.

Can, can, can we do that?

That's not something we've proven out yet, but that's what we're really trying to build towards.

It's not really a big data play.

I think it's a big insight to play.

like data has now just become a commodity.

Everyone's collecting it, but nobody knows like really what to do with it, right?

But we've done some backwards calculations, like just if you walk 2000 steps more, if you add 2000 steps to your daily average, that all other things being considered, that's an 8% reduction in risk of chronic cardiovascular diseases, right?

You're not going to see that rebound in like bottom line value overnight, but over the course of five years, 10 years, that makes a big difference.